Commentary: Search challenger faces huge odds
- Google got there first, and is friendly enough to consumers to keep them coming back with free email, free photo sharing, free web applications and so forth.
- First impressions matter a lot and while Cuil's search results may be better, more complete, or even more aesthetically pleasing, the fact that the site is stumbling in its first day out will leave a lot of potential users unimpressed.
- Analyzing searchers may not be popular with the public, but it's insanely popular with advertisers who, after all, are search engines' real customers.
- It's unlikely that making search results better, even a lot better, will be enough by itself to capture the attention of users. The Google toolbar is already well established on tens of millions of search browsers.
- However dubious Google's privacy protections may be, it has yet to prove evil enough to topple Microsoft in the annals of technological villainy.
1. A new search engine from Ex-Googlers challenges Google
A new search engine with the name Cuil.com launched yesterday. Cuil is an old Irish word for knowledge and it is pronounced "cool". Could Cuil be the new Google killer that so many companies tried to build?
What's special about Cuil?
Why does Cuil think that it's better than Google?
Are the results really better than Google's?
It's hard to tell whether Cuil will be a Google killer or not. There's more to it than simply having a large index and good search results. If that was enough, Yahoo would have a much bigger market share.
Google already did a blog post in reaction to Cuil so the new search engine seems to be something that Google gives a lot of attention.
Cuil is already supported by IBP's Top 10 Optimizer. If you want to want to get a deeper insight on how Cuil ranks web pages, just analyze your website with IBP's Top 10 Optimizer. Of course, IBP's Top 10 Optimizer also works with Google and it will tell you what you have to do to optimize your pages for Google's ranking algorithm.